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Learn more about Page speed and SEO

A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. Google wants the web to be 100% secure and encrypted. It means even if your website doesn"t collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity". SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. Over time, as search engines have gotten more confident about understanding intent, they’ve become more aggressive about displaying what they think the searchers want. Overall, this is a good thing because they’re providing what searchers are looking for even more quickly, without requiring searchers to make extra choices.

Content distribution best practices

Whereas a page"s title may be a few words or a phrase, a page"s description meta tag might be a sentence or two or a short paragraph. Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized, and lose most of your organic traffic. The very first thing tostart is to create a good internal linking system. An internal link is a link from one of your website’s page, to another page of your site. Internal links can help visitors navigate your site easily. When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. Schema.org is a code protocoldeveloped jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites

Use keyword research to choose the right terms for Google and help your target customers find your content

Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! It is understandable that you may be hesitant and leery of taking the time and effort and making the investment in SEO. If you’re new to SEO, these fears are common. Knowing what to expect from an SEO strategy beforehand can help calm some of those fears. No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. Why do you need a Freelance SEO Consultant Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience.

Use Visual Storytelling for Effective SEO

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "When you"ve selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading has a negative impact on a user’s experience. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or a power point presentation – be creative. Search engines “see” this behavior (user engagement, lower bounce rates, higher time-on site etc), and they reward your site for it with better quality metrics and higher rankings.

Learn more about Page speed and SEO

The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it"s probably a popular and important site. We’re looking for the low-hanging fruits that are easy to implement but the potential positive impact is relatively high. Consider the probability of success, potential impact and resources needed to execute that tip. We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice.

Build authority to enhance search visibility

When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. When we talk about trust through age, we"re talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something even more engaging and relevant for your audience. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011


Monitor the evolution of your Google search results

There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and make how your website shows up in search results better. Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. Anyone who can go to google and type in "keyword research" will find very many tools that mixed with common sense should suffice quite well. How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience.

Using Paid Search Data

Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. Have useful content for those searchersNow you have your niche and the related search terms you want your site to rank on. Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign.

If you ignore nofollow links, you"re missing out on a lot of potential customers

You can speed up the process of getting useful links by connecting with content curators. Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source. Backlink indexing is important for SEO. A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share it on social media to widen your reach there, too. On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors.

Monitor the evolution of your Google search results

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase, repeated over and over again. It won’t contain the related words. PageRank (PR) is an old Google ranking system that was publicly visible. You could see what the PR of a page or domain was and you’d know how powerful it was. A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it’s not enough to rank. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages.

Can a website rank without links?

What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly wrong. Never participate on any kind of link exchange with other sites which may lead to a ban from search engines In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic.

Structure of headings for your category / tag / taxonomy pages

Google is getting smarter and smarter every year. Search engines have changed a lot and they don’t just focus on key phrases, but also the overall meaning of your content. You have to create content that covers the general meaning to get better ranking and more organic traffic. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Search engines like aged domains, and give them more authority over newer sites.


Advanced content analysis SEO principles

Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? For experienced marketing teams, the content creation process has become a high-level assembly line. Some websites have suspiciously largenumber of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. Building links is one thing, but you can also earn links if you put out great content.

Integrate offline and online marketing activities to capitalize on your offline advertising efforts

SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. Timely topicsare seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. If your website can"t be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet. Often webmasters are actually unaware of their site downtimes. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised.

Don"t waste your time on untargeted traffic

Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA? is still going to help you increase your rank. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. Local search success can be achieved by SEO. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. Google is getting smarter and smarter every year. Search engines have changed a lot and they don’t just focus on key phrases, but also the overall meaning of your content. You have to create content that covers the general meaning to get better ranking and more organic traffic.

Advanced content analysis SEO principles

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should be your highest priority, above any other off-page seo tips. Create interesting and valuable content that other people will want to link to, no matter where they live." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Interior links within your site will improve SEO; Sitemaps are a great way to generate internal links and make your website better too! For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages of the same website) or externally (from other websites). Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it.

Some people search to find information, other people are looking for products

Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Once you’ve selected target keywords, you need to create content around them. Use your keywords (and related terms) in titles, headings, image tags, and the body of your page text. Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design.

DMOZ is gone and you have to act

Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information directly in the search results. Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines. SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher rankings and increased traffic. There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and setting up your site), the campaign itself, and ongoing monitoring and maintenance.


The meta keywords tag is not a ranking consideration

There are many successful blogs out there with incredibly popular and well converting giveaways. The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Don"t commit the cardinal sin of letting dots ruin your page descriptions Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things.

Find posts that aren’t linked to

One of the first steps in learning how to build backlinks is to understand the value of guest blogging. With guest blogging, you write content to be published on another website, with the hopes that the external site will include a link to your site when they publish. You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your keywords. The searchengines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write NEW content for their blog (don’t just copy and paste something already existing on your blog). Remember to include a couple links within your post linking back to your site, using anchor text with your relevant keywords. SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner.

Use your outreach skills

Remember that your success in SEO is directly proportional to the amount of effort you exert. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. To remain focused, don’t go after too many platforms, just be persistent with right platform related to your business. SEO in Market Weighton is here. Today, the secret to SEO is no secret at all. It"s common sense. Brands that rank high on search engines have great content, address their target audience"s search intent, and take the time to optimize their sites from a technology standpoint. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships.

The meta keywords tag is not a ranking consideration

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most?" Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin’s algo.

High ROI

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one. A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site"s level of authority in the eyes of Google, your backlinks will be valuable for SEO. While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records to point at the DNS of your new provider. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online.

Domain Age Is More Important For Backlinks

Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of the website link to that page with that keyword. You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and share major keywords. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks.


What Googlebot does on your site

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and forget the most important optimization principle: do what’s best for the visitor. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine"s search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you create this file. Link exchanges, link outreach, blogcommenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA? is still going to help you increase your rank.

It’s time to dust off that list of keywords

People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. All pages on your website should be available with a maximum of four clicks from any other page of your site. A good method to achieve that goal is to limit the categories on your website to three levels. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. A good reliable host is extremely important for any website. Site’s load speed is just one of the factors; consider security, uptime, and overall user experience. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and search engines — drives search rankings.

Send Follow Up Email for Google reconsideration

If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. Canonicalizing URLs is a veryimportant aspect of Search Engine Optimization but also of Social Media Marketing. Most SEO consultants are looking to build backlinks. Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this.

What Googlebot does on your site

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "What SMEs haven’t realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. earch engines don’t read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other.

Responsive sites are becoming more and more important for SEO

Many free and fee-based keyword research tools exist. The search engine tools are generally based on paid search data and are often presented as relative rather than as absolute. A lot of people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site. Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Sites that aren’t optimized for user intent and mobile SEO will fail. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site.

Write Powerful & Captivating Headlines

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and your keywords, where your competitors are not operating. It may also be that you find keywords for which it is worth joining the competition. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Depending on what visitors are searching, you will get the ranking sticking to the same position in some days and fluctuating with a wider range on other days.