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Branded Search and the Importance of Title Tags

As technology evolved, the use of keywords by search engines has become obsolete. As a business owner, you want your site to show up in results when it’s highly relevant to the user. This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs). You have to always be proactive and look for new ways to improve your strategy. HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google’s good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search engines will have a preference for trusted websites. So, in terms of your overall SEO strategy HTTPS over HTTP is a big yes seeing as though 1 in 4 visitors would abandon a website if it takes more than 4 seconds to load.

Using traffic estimation tools in conjunction with comment spam

Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website. Although thin content was in vogue in the early 2000’s and mid-2000’s, some ill-informed website owners and SEO experts still think that quickly generating lots of content can get them good search engine rankings. Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. We can only try todirect where things go as traffic cops (pun intended).

Optimization ensures the Website complies with search engine guidelines

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Google wants to reward RICH, UNIQUE, RELEVANT, INFORMATIVE and REMARKABLE content in its organic listings – and it has raised the quality bar over the last few years. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. SEO in Bridlington is here. If it seems like it is, Google probably isn"t penalizing it, so there"s no reason to disavow it. How well written your content is and how much it brings value to the searcher is paramount to its success on Google"s SERPs.

Branded Search and the Importance of Title Tags

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Prioritize keywords and phrases, plurals, singulars and misspellings." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. An SEO without access or authority to change what’s on the company homepage is doubtlessly hampered. The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. Don’t get hyper-focused on particular short-form keyword searches unless you’re convinced by overwhelming data that it is generating revenue.

Online marketing changes quickly when it comes to ROI

Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. When people have questions, they type them into Google. That is why Hummingbird came about. Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. With around 6 billion searches per day, it isn"t surprising that more and more companies are looking to improve their online presence to take advantage of a constantly growing market.

We"ve reached a tipping point when it comes to ROI

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users have an eye for acting on quicker, to-the-point information information which is provided by the Search Engines through their SERPs (Search Engine Result Page). Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. SEO has a somewhat notorious reputation with a fair amount of developers. You need to have a plan in place, or else you’ll end up being seen as a one-hit wonder; if you’re remembered at all. Whilst we may have just said that keywords are no longer effective, donnt let that fool you!


Headings and doorway sites

Long Tail SEO is a really useful technique to generate organic search traffic for your website. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. So when you hear the term “link building,” forget those old school black hat tactics. The game has changed. When done right, link building can be an extremely powerful way to boost search rankings. As a bonus, it could drive referral traffic too. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines ‘rankings’, meaning that it will appear at the top of a search page if users use specific keywords and visit your website.

Don"t go overboard at the risk of being penalized by Bing

Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing." The Panda update (most recent update July 2015) scans your site’s content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine results pages). For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis.

This is not a numbers game

A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. Off-site SEO focuses on any aspect of search optimization that isn"t part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media. To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Why do you need a Freelance SEO Consultant Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. To the public, Google’s SERPs (Search Engine Result Pages) ranking could be summed up as “the higher ranking a website- the better it must be”.

Headings and doorway sites

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan a negative SEO attack, sending a lot of spammy links to your website." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it"s using flash or javascript. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. It’s one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week.

Answer the questions of your potential customers with regards to mobile search

Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. While you don’t want to over do it, these keywords help Google associate your pages with searcher’s queries. To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for.

Hidden facts about white hat SEO

So, accordingly Seo technique should also be changed otherwise Seo will dead. I always advice “Stick to basics”, focus on getting real visitors and giving them a good experience while browsing your Website/blog. This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the many backlink tools to search for the most influential links – a good starting point is Open Link Profiler which gives you a lot of data for free. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured.


Who are your customers and what do they want?

SEO is only beginning to be taught in university courses and part of degree level courses and even there it’s difficult for them to keep up with all the changes that are happening. People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines. Search engineoptimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization). This is one of the easiest and more effective methods in use today.

Create an SEO Strategy That Maps to an Audience

If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. One factor is the proliferation of devices people use to access information, which has inspired new ways for users to input queries, like voice activated searches including Siri, Sherpa, Cortana and Google Now (1). If you want your website to rank well on Google, you’ll need to post high quality content. Google can’t infer or “make sense of pictures, colours or music.” So it needs help. Google needs help to recognise the things it cares about: inbound links that indicate your popularity, frequently used words, headings, bulleted and numbered lists, links, bolded, italicised and underlined words.

Clarification about local search

Essentially, conversion improves the quantity and quality of organic traffic to a given website. Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. The more your content focuses on your niche, the easier it is for the crawlers to index and categorize and decide how relevant and serious you are for it. SEO in Goole is here. It not exactly best practice SEO in 2018, and I’d be nervous creating any low-quality pages on your site these days. Instead of penalizing the page (we have NEVER gotten a website penalized), the links just take no effect and get ignored.

Who are your customers and what do they want?

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "When you use great tools like Google Analytics, you can be sure that you’re writing content that you know your audience will want to read." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! All of this (seemingly) random information we are collecting gives us a broad basis for knowing what’s happening across a variety of industries. Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. Anchor text can take anumber of different forms from keyword related anchors, to branded anchors, to normal URLs. The title tag of a website or single webpage is as vital (if not more than) as relevant and appropriate as the correct use of the Meta tags.

Create a search marketing strategy based on keyword density

Paid search is still search. I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. Google research has found that many queries are seasonal and can therefore be fairly reliably predicted. If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). There"s nothing like marketing in the minute.

Create compelling content

Page load speed is also a ranking factor, especially for mobile. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. Do not put on your tinfoil hats on yet, because Ello and Peach aren’t coming back. If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself.


Measure and Improve by paying attention to comment spam

A working page that’s been indexed already that begins returning a 404 code as opposed to say a 200 success code will eventually be removed from search results so make sure the 404 code is only returned for broken URLs. Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. URLs that differ only by case which display the same page can create duplicate page issues which can impact your search ranking. PBN’s arenetworks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. There are conspiracy theorists for almost everything, I guess.

The latest trends in offsite SEO

Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. Relevance versus authority can beparticularly challenging for beginner link builders as they begin the arduous process of securing links Websites that are determined to produce new and highly relevant information find their way to the first page of specific search results. For those articles that do actually offer steps to take, they are normally limited to looking at your titles and making sure you’re up to date on social media. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point).

Meaty meta descriptions may affect your content tactics

I liken search marketers to ancient resting ram sharks who had to constantly move throughout the ocean to survive. We borrow from the scientific method in this regard; we form hypotheses and then devise experiments. The customer’s experience is everything in modern advertising, and you need to monitor and respond to feedback if you want to ensure that your fans become loyal customers. In its efforts to eliminate low quality content from search engine results, Google algorithms such as Panda penalized websites for having "duplicate content." Any page that(s) with the majority of content appearing on another webpage (same domain or any other) is considered duplicate. You can make use of this by loading your static resources from multiple cookieless domains allowing multiple resources to download simultaneously.

Measure and Improve by paying attention to comment spam

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Covering hot new topics and industry news is an excellent way to get to the top of the SERPs fast. Everybody wants to know the latest and greatest. " Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. Make sure to budget appropriately. Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly collections of great content related to their topic. The most important reason for creating roundup posts is to get extra shares on social media from the authors of the featured articles. If your motive was only to cross link your website and that is why you have created websites, do not forget that search engines are smart. They will get to know that and will penalize you for the same. If your site is cross linked with no outside links, then you might be punished by Google.

Follow a consistent cadence towards keyword density

The standard rule of thumb is a minimum of 200-300 words per page. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). There’s never any reason to buy or pay for reviews. The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007.

Unexpected ways authority sites can help with getting your website noticed

Building dashboards in Google Analytics takes minutes and they can then be emailed daily or weekly depending on the demand. You need to take full advantage of the opportunity and capture those leads. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. Google, for example, will punishwebsites for keyword stuffing by means of lower search rankings when the same word is used too many times in an “unnatural” way. While our main focus is to boost search rankings we also take steps to ensure the highest quality user experience on your site.


Go long-tail and forget nofollow links

Remember the last time you wanted to find a place to eat or solve a problem at home? Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on your website is now a documented ranking factor. The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites where you can place this kind of content are even easier for them to identify. As a marketer, the primary warning sign should be sites where you can post your content with no editorial oversight from the website owner. The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine"s results.

Things about Google algorithms you have to experience yourself

Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. Search engine optimization, or SEO, is the process of improving your site"s ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. Understanding what evergreen content is and how to create it are two different things—so what’s the secret to building timeless content? Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet. Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of.

Make it sufficiently broad in terms of blogs

A wealth of data is available from simply looking at the search results. When you search for the queries you’re targeting, you can see exactly what sites the search engines think are the most relevant for those queries and how they stack up. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link building soon went awry as there were no regulations and the algorithms had not yet developed to the point where they would punish link-building offenders. A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it can trust and so, it will never hurt to be connected with a dependable domain. Because of this, older websites have proven to be more reliable and preferred by Google as opposed to cheap websites or black hat spam. So, how does Google determine site quality? One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings. With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results?

Its all about quality

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Google uses what’s called LatentSemantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. There are many websites and forums that will deliver quick and cheap results, but they are all junk. Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected.

Go long-tail and forget nofollow links

As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. Once you’ve created a qualified following, then it takes time to engage with your audience. Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. So how do you resolve this? There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them

Difficult things about analytics

For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. The search engines will act rapidly to penalize sites that contain viruses or trojans. Back in 2011, Google rolled out an update to their algorithm by the name of “Google Panda.” Panda caused an upheaval in the SEO world, and many of the practices that emerged as a result are still considered standards for SEOs today. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page.