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SEO has a wide range of other benefits for your business

Sometimes the best way to get links is not to ask for them. That doesn"t mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get to the top of Google, now find themselves faced with a penalty. Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with the article’s topic should already be well covered. If you command authority in your specific niche, Google will always see you as an important asset. See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a product or service locally.

Create reader-friendly content with natural keyword inclusion

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and pages required for a good user experience. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. To a certain extent, it is not possible to attract robots. Google will visit your site often if the site has excellent content that is updated frequently and cited often by other sites. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless.

Free SEO and paid SEM complement each other brilliantly

Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. One of the very firstthings that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible, you can also make use of it for your domain name. Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines. Anchor text diversification is all about not having the text links. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed? Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages?

SEO has a wide range of other benefits for your business

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "As long as you don"t do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Search engineoptimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. To be a part of the party, make sure your business website uses structured data markup. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. Keyword research can help you discover new content opportunities, while it can also improve your existing content.

More value in your subheadings

There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement. SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm. Search engines want to offer their users suitable search results, fast loading times and a positive user experience: a slow-loading webpage can therefore be penalised with poorer search ranking, which usually leads to fewer visitors and ultimately less revenue. It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links.

Be mindful of structure

So search engine optimization essentially involves making it easy for search engines to find your website and boosting your position in their rankings. One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. Ensure the number of visitsand new visitors from within your target market is increasing. What SMEs haven’t realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets. Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience.


Keyword research is the practice of finding the terms that peopl

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers

Great content and backlinks are still the most powerful tools in your toolbox

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. While it"s true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site"s meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images" alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information.

Canvas your competitors

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get their products in front of their customers. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? SEO in Howden is here. Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team.

Keyword research is the practice of finding the terms that people enter into search engines

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "As long as you’re playing by the rules, there’s no significant danger that you"ll earn a penalty or damage your reputation in the process." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business/products/services. Sometimes we just get into the loop and don’t really realize what and why we are doing what we’re doing. It has long been understood that Google’s ranking algorithm is complex (by design).

Bulk all Referring Domains together

Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is.

Include the main keywords in your title and meta description

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query. In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign. You were probably a little surprised when you first found out about all the factors that are taken into account to rank websites. In fact, it is estimated that there are more than 200 factors Google considers when ranking websites (and some say that “200” is just a convenient round number and that the actual number of ranking factors is much higher). Obtaining Backlinks can be a tricky process that takes lots of time and patience.­ It is important to seek out Relevant Backlinks to your website, a relevant backlink is a link from a site that is similar to yours.


Make a list of the problems you solve for ideal clients

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Search engines are adapting andbeginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible. Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it"s using flash or javascript.

How Often Should You Update Your Content?

An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap. Solving real customer problems is a major key to mastering evergreen content marketing. To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their users. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically.

Link internal pages in your content

In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Most SEO consultants are looking to build backlinks. Search enginesdo not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking. Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search.

Make a list of the problems you solve for ideal clients

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Target links from websites with high DAs, since the higher the DA, the more relevant and reliable a source is. Links from high-DA sites communicate to Google that your site is also a highly relevant and authoritative source on a topic. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for?

The nofollow link can help Google to put your website into the right context

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for another, even if they’re in the same industry. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking to market their products and services. SEO trends have been consistently changing over the years and have been resulting in more exposure for businesses. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. If you sign up to become a member for a site, you"ll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won"t. Some are in the middle, such as Twitter, which gives nofollow links (links that don"t pass link juice).

DMOZ is gone and you have to act

Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations. Have useful content for those searchersNow you have your niche and the related search terms you want your site to rank on.


Don’t put all your eggs in Google’s basket

For many, SEO seems like a dark art. When it comes down to it though, it’s really about ensuring there are no obstacles to the site being found in search engines. Then it’s a matter of providing the searchers with what they’re looking for. Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost. Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords.

spend your money to support a cause close to your industry

Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could be penalized. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy.

Accentuate the positive

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course. Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. SEO success relies heavily on the keywords you choose to target. What is SEO? Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains.

Don’t put all your eggs in Google’s basket

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews!" Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content and include a link in their articles. When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year.

Check navigation and UX factors

It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. The moment you have linked your site to other websites that have authority, Google will always reward you in the form of higher ranking. However, you must have genuine links from genuine sites. Duplicative or unnecessary website content can also hold you back from your true ranking potential. Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS.

Consider your audience

Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and your business will grow. The convergence of SEO and content has been a driving force in marketing for the past few years. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. We know consumers want personal interactions with brands, but they also want them in real time SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings.


Don\t go overboard at the risk of being penalized for keyword st

Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation is introduced in to find associated keywords and plug them into content. So how do you determine your competition? What should you be looking for? If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page. Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites. Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience.

Alt text makes for a better user experience

Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. When it comes to search engine optimisation the information available can be a minefield. If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting on the other side of the link rather than just quickly clicking to see what the rest of the title is about. Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority.

You can rank new pages with SEO and content

Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your content. Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get traffic for, and inbound marketing software is a long-tail keyword with less competition that will be easier to get traffic for. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. SEO in Hessle is here. Maybe blogs aren’t what youneed right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming.

Google Loves Diversity

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. Successful SEO requires a thorough understanding of the business itself.

Where to start, I have so many pages?

The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. The key to quality SEO is all about research research research. At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound phone calls from your mobile optimized website. You should see improvements in website traffic, a key indicator of progress for your keywords.

Don"t go overboard at the risk of being penalized for keyword stuffing

Figure out how you want to be known, and how you"d like to be found online. Include related keywords but make sure the writing isn"t just about keywords. Then, write with a voice that"s recognizable and consistent. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content. For many, SEO seems like a dark art. When it comes down to it though, it’s really about ensuring there are no obstacles to the site being found in search engines. Then it’s a matter of providing the searchers with what they’re looking for. Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from a search engine standpoint, the ethical way of link building has always been more rewarding. Always keep the restrictions ofthe small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text.