SEO Tipster

Search engines want to offer their users suitable search results, fast loading times and a positive user experience: a slow-loading webpage can therefore be penalised with poorer search ranking, which usually leads to fewer visitors and ultimately less revenue. Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you can get your website towards the top end of this long list. I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine.

Make Your Social Media Profiles Outstanding and Easy to Find

In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your keyword phrases of choice, this will provide your users with a more complete, relevant, and useful search experience. A strong linking structure and other internal SEO best practices can provide that.

Use Quality Page Meta Title & Descriptions

When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. It’s a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors. When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. SEO in Goole is here. Businesses shouldalways remember that they can’t fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won’t help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site is spam. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results.

Manually go through all linking websites

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don"t forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more about SEO yourself, you’ll become more comfortable and confident to implement your own strategy or work closely with an agency. If you are focused on a local market, it is also important to get connected with local businesses and organizations. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important. Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality for Google.

Monitor the evolution of your rankings

Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers. Inbound links pointing from otherwebsites to your website are critical to establish the credibility of your business in Google’s eyes.

Focus on performance, user experience, and content

SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your content. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. The mobile version of yourwebsite is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links.