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Don’t put all your eggs in Google’s basket

For many, SEO seems like a dark art. When it comes down to it though, it’s really about ensuring there are no obstacles to the site being found in search engines. Then it’s a matter of providing the searchers with what they’re looking for. Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost. Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords.

spend your money to support a cause close to your industry

Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could be penalized. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy.

Accentuate the positive

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course. Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. SEO success relies heavily on the keywords you choose to target. What is SEO? Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains.

Don’t put all your eggs in Google’s basket

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews!" Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content and include a link in their articles. When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year.

Check navigation and UX factors

It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. The moment you have linked your site to other websites that have authority, Google will always reward you in the form of higher ranking. However, you must have genuine links from genuine sites. Duplicative or unnecessary website content can also hold you back from your true ranking potential. Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS.

Consider your audience

Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and your business will grow. The convergence of SEO and content has been a driving force in marketing for the past few years. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. We know consumers want personal interactions with brands, but they also want them in real time SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings.