SEO Tipster

A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. Google wants the web to be 100% secure and encrypted. It means even if your website doesn"t collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity". SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. Over time, as search engines have gotten more confident about understanding intent, they’ve become more aggressive about displaying what they think the searchers want. Overall, this is a good thing because they’re providing what searchers are looking for even more quickly, without requiring searchers to make extra choices.

Content distribution best practices

Whereas a page"s title may be a few words or a phrase, a page"s description meta tag might be a sentence or two or a short paragraph. Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized, and lose most of your organic traffic. The very first thing tostart is to create a good internal linking system. An internal link is a link from one of your website’s page, to another page of your site. Internal links can help visitors navigate your site easily. When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. Schema.org is a code protocoldeveloped jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites

Use keyword research to choose the right terms for Google and help your target customers find your content

Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! It is understandable that you may be hesitant and leery of taking the time and effort and making the investment in SEO. If you’re new to SEO, these fears are common. Knowing what to expect from an SEO strategy beforehand can help calm some of those fears. No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. Why do you need a Freelance SEO Consultant Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience.

Use Visual Storytelling for Effective SEO

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "When you"ve selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading has a negative impact on a user’s experience. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or a power point presentation – be creative. Search engines “see” this behavior (user engagement, lower bounce rates, higher time-on site etc), and they reward your site for it with better quality metrics and higher rankings.

Learn more about Page speed and SEO

The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it"s probably a popular and important site. We’re looking for the low-hanging fruits that are easy to implement but the potential positive impact is relatively high. Consider the probability of success, potential impact and resources needed to execute that tip. We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice.

Build authority to enhance search visibility

When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. When we talk about trust through age, we"re talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something even more engaging and relevant for your audience. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011