SEO Tipster

Long Tail SEO is a really useful technique to generate organic search traffic for your website. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. So when you hear the term “link building,” forget those old school black hat tactics. The game has changed. When done right, link building can be an extremely powerful way to boost search rankings. As a bonus, it could drive referral traffic too. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines ‘rankings’, meaning that it will appear at the top of a search page if users use specific keywords and visit your website.

Don"t go overboard at the risk of being penalized by Bing

Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing." The Panda update (most recent update July 2015) scans your site’s content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine results pages). For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis.

This is not a numbers game

A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. Off-site SEO focuses on any aspect of search optimization that isn"t part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media. To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Why do you need a Freelance SEO Consultant Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. To the public, Google’s SERPs (Search Engine Result Pages) ranking could be summed up as “the higher ranking a website- the better it must be”.

Headings and doorway sites

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan a negative SEO attack, sending a lot of spammy links to your website." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it"s using flash or javascript. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. It’s one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week.

Answer the questions of your potential customers with regards to mobile search

Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. While you don’t want to over do it, these keywords help Google associate your pages with searcher’s queries. To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for.

Hidden facts about white hat SEO

So, accordingly Seo technique should also be changed otherwise Seo will dead. I always advice “Stick to basics”, focus on getting real visitors and giving them a good experience while browsing your Website/blog. This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the many backlink tools to search for the most influential links – a good starting point is Open Link Profiler which gives you a lot of data for free. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured.